Membership Workshop

Selling Your Art OFFLINE — Navigating the Sales Conversation
by Martha Zlatar

March 19, 6pm via Zoom
Zoom link sent to AWD Members 

Do you think selling your art requires being pushy or manipulative? Do you feel unsure about what to say or do when someone steps into your studio to look at your work?

If you answered **YES** to either of these, this workshop is for you! Selling your art doesn’t have to be intimidating or difficult. With the right tools and techniques, you can confidently navigate sales conversations and create meaningful connections with potential buyers.

In this 2-hour online class, you’ll discover how to transform the way you approach sales by:

• Overcoming Limiting Beliefs:
  Identify the top 6 mental blocks that hold artists back from selling more art.

• Adopting a New Sales Paradigm:
  Learn a fresh, authentic approach to selling that’s engaging, fun, and aligned with your values.

• Mastering the 8 Stages of Selling Art:
  From starting a conversation to handling objections and closing the sale, you’ll gain a clear, actionable framework.

• Speaking About Your Art Effectively:
  Discover how to talk about your work in a way that captivates and inspires buyers.

• Building Long-Term Relationships:
  Explore tips and strategies to connect with collectors and cultivate lasting relationships.

 Zoom link sent to AWD Members
Would you like to attend? Become an AWD Member today!

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About Your Instructor:

Martha Zlatar, Artist Success Coach,
ArtMatch - Minding Your Art Business

Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 22 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.