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Workshops and Classes

Professional Development Workshop Series for AWD Members
Join the members to attend and benefit from these workshops 


Pricing Your Art Zlatar promo image

Wed, March 8, 2023 6:00 pm
Instructor: Martha Zlatar

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression?Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers.There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting.


In this 1.5 hour online class you will learn:


• The 6 most common fears and misconceptions artists have about pricing
• The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks
• The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner
• How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

Selling Your Art ONLINE

Wed, April 5, 2023 6:00 pm
Instructor: Martha Zlatar

Selling your art can be daunting for many artists and if you add to the equation the world of e-commerce, social media, online galleries and online marketplaces, this whole process can feel even more overwhelming and confusing.

In this 2 hour workshop you will learn:

• Most common misconceptions artists have about selling art online
• How to build and nurture your mailing list so you create meaningful relationships that can lead to sales
• Learn about the key features that your website or online store needs to have in order to generate sales and grow your following
• How to create compelling content that tells your story and grabs your audience attention in your email blasts and social media posts
• Marketing strategies used by artists who are successfully selling their art online

Selling Your Art OFFLINE - Prep for Open Studios

Wed, May 3, 2023 6:00 pm
Instructor: Martha Zlatar

Do you think that selling your art requires you to be pushy and manipulative? Are you confused about what to do or say when someone walks into your studio to look at your work? 

If you answered YES to any of these questions then this workshop is for you!

This class will show you how to handle conversations with potential buyers (in person) so you can start selling with more confidence. Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results, 

In this 2-hour online class you will learn:

• The top 6 "limiting" beliefs that most artists have about the sales process preventing them from selling more art

• A new paradigm for selling that feels more authentic, engaging, and fun

• The 8 stages of selling art (from starting conversations, handling objections to closing the sale) giving you a clear framework on how to handle the sales process

• How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy

• Tips and ideas on how to cultivate relationships with buyers and collectors

About Your Instructor: Martha Zlatar, Artist Success Coach
ArtMatch - Minding 
Your Art Business


Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 20 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs.Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.



Unleash your creativity. Whether you’re an accomplished artist seeking to explore new techniques or media, or a beginner looking for fun and creative expression, we have a class for you – and your kids, too. Classes are taught by our Studio and AWD Artist Membership Program as well as other arts professionals; please contact instructors directly for additional details and to sign up. 

Ongoing Classes

Painting + Ceramics + Drawing + Photography+ Mixed Media + MORE